Manisha Kumari
Vill. - Masarh, Po. -Masarh, Ps.- Udwantnagar, Dist.- Bhojpur- 802162 Bihar.
*Corresponding Author E-mail: smriti.kumariimbhu@gmail.com
ABSTRACT:
The key to social media success is to not get hung up on the tools and technology but to focus on how the sellers can use them more effectively to improve customer awareness of their businesses.
KEYWORDS: Impacts, Social, Media.
INTRODUCTION:
“The Power of social media is its forces necessary change.” It’s not hidden that social media is at peaks and evolving drastically. According to some sources, people spend up to 9 hours per day online. Social Media is an effective platform to interact new audiences on a global scale.
Engage, Enlighten, Encourage and especially just be yourself. Social media is a community effort, everyone is an asset. Social media is like a fuel to global economy which creates new opportunities, enhancing and pushing brands for beyond their borders. Businesses own and create their digital media content, breaking down the barriers to reach new audiences.
Think ‘social media manager’-this role did not exist 15 years ago, yet almost every big company has this one. Social media has also been as oxide glass which brings clarity and transparency to job seekers as well as job creators.
Economic growth, if we go for its definition, it is the increase in the real output of the country in the particular span of time. Social media generates brand awareness so that there is an increase in real output of country.
But we seek more economic development as it is advanced economies. It adjoins growth with living standard. Social media is drive for business promotion and attraction. Thereafter, a balanced and strategic approach to human capital development is sought in an effort to boost economic progress.
Therefore, influence of social media is incredible. We may even say that social media comes with synonym like job creator, advertiser, market, and many more. It helps to generate awareness, sell inventory and customer engagement. Social media is like boom in the economic and cooperative world.
The key to social media success is to not get hung up on the tools and technology but to focus on how the sellers can use them more effectively to improve customer awareness of their businesses. This is because social media is an excellent way to introduce people about the seller online product. Because social networks are used by more than two-thirds of the country and given the way content spreads virally to others, social media is the perfect channel to promote online business to potential customers.
Besides that, online business can use social network to improve customer awareness of their business by optimising the sellers’ website for their target market. Social media allows the sellers to humanise their products.
As coin has two sides so every aspect has its two sides. Let’s look over both the sides-As modernisation increasing at its pace, so do as social media. Social media allows for creative expression by creative expressions by using tools such as blogging and messaging. Beside interacting, it works on education platform. Educators are available at the tip of the thumb because of social media network. It is advancing more to make it easier to access.
But we unfold the negative side it comes up with rising cybercrime, trolling or cyber bulling. A false sense of security leaves social networking site users vulnerable to security attacks such as hacking, leaking, sensitive information and sending viruses.
Though negative effects, but it seems the positive effect outweigh the negative effect.
Received on 17.04.2020 Modified on 10.05.2020
Accepted on 20.05.2020 © A&V Publication all right reserved
Int. J. Ad. Social Sciences. 2020; 8(3):96-97.
DOI: 10.5958/2454-2679.2020.00009.2